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The traditional sites are more popular among users for several reasons: is one of the most innovative and interesting of them all.A bit like Groupon meets dating, the site offers via email a "daily dating deal" called a "Bagel" which can be accepted or passed.Privacy filters ensure that professional profiles are only revealed to selected groups like certain industries and so on.The service monetizes partially by charging a fee to unlock someone's profile via a credit system.The approach at least allows users to see "the real person" behind a profile.
The site is currently a startup, but could become increasingly appealing to advertisers in industries like fashion, adult entertainment, hospitality, and so on.
Essentially users of this service get their own personal Cyrano de Bergerac (love helper) and some social science to help ensure the perfect date.
Addressing the whole dating thing from yet another angle, leverages Linked In profiles with additional personal info such as your height, ethnicity, and so on.
Online dating is not a topic usually covered by social media experts, despite its clear appeal to users all over the world.
Such sites present huge marketing and business potential, untapped by marketers. Last year alone, the percentage of marriages in which the couple met on a dating site accounted for 17% of all.